The marketing challenges play an important roll in developing the marketing concept, however you must know how to deal with each situation that abreast you. In developing this there are three concepts: marketing philosophies, the factors that make up a marketing philosophy, and the market segmentation.
Introducing the marketing philosophies you must take into effect the production-driven philosophy, sales-driven philosophy, and consumer-driven philosophy. The factors that make up this is the competitive pressure, entrepreneur's background, and short-term focus.
The market segmentation is the process of identifying a specific set of characteristics that differentiate one group of consumers from the rest. The variables for both demographic and benefit do vary in many ways. Demographic: age, marital status, sex, occupation, income, and location. Benefit: cost, style, trends, and convenience. Below is a video on how to overcome the challenges of a young entrepreneur and the necessary steps to take to do so.
Introducing the marketing philosophies you must take into effect the production-driven philosophy, sales-driven philosophy, and consumer-driven philosophy. The factors that make up this is the competitive pressure, entrepreneur's background, and short-term focus.
The market segmentation is the process of identifying a specific set of characteristics that differentiate one group of consumers from the rest. The variables for both demographic and benefit do vary in many ways. Demographic: age, marital status, sex, occupation, income, and location. Benefit: cost, style, trends, and convenience. Below is a video on how to overcome the challenges of a young entrepreneur and the necessary steps to take to do so.
No comments:
Post a Comment